What is a UX/UI Designer?
A UX/UI designer is responsible for the design and implementation of a successful user interface - think, creating a seamless experience for the consumer who visits your brand’s site or online platform. This position requires creativity and the technological experience to keep up with changing trends in user interface technology. The goal of a UX/UI designer is to understand the company’s user and design a platform that flows well and creates a positive experience, leading to more customer interactions and conversions.
UX/UI Designer Qualifications
A qualified UX/UI designer has a combination of creative and technological skills alongside education and experience. The position often requires a bachelor's degree and at least two years experience in a digital design related position. A qualified candidate will have a complete design portfolio and extensive knowledge of coding languages, as well as fluency in a variety of graphic design softwares, like Sketch, InVision, and the Adobe Creative Suite.Beyond the creativity and education this position demands, the ideal UX/UI designer has excellent communication and interpersonal skills and a desire to solve problems for customers.
Duties of a UX/UI Designer
- Plan and implement new designs and optimization of existing user interface designs
- Develop a UX/UI design strategy that illustrates the company's brand
- Ensure users get the same experience across all platforms, including web, mobile, and in-app
- Design storyboards, workflows, interactions, wireframes, and high-fidelity mockups
- Collaborate with the marketing team and designers to provide tailored experiences for digital users
Interview Questions to Ask
Asking the right interview questions when hiring a UX/UI designer is key. When interviewing, we recommend engaging in thoughtful conversations and purposeful relationship building. Here are some starter questions to consider when hiring a UX/UI designer:
- What do you view as the most important qualities of a UX/UI designer?
- Have you ever reported to multiple supervisors at once? How did you manage each person’s priorities?
- Can you describe a project you were assigned in one of your previous roles and how you approached it?
- What made you interested in working with our company?
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