Product Marketing Assistant Manager – Streaming

A leading entertainment and streaming company is seeking a strategic, analytical Product Marketing Assistant Manager to support B2C product marketing initiatives across its streaming portfolio. This role will help bring new product features and subscriber experiences to market, with a focus on gaming, streaming, identity, engagement, and retention.


What You’ll Do‍

• Develop product marketing strategies for new features and enhanced streaming experiences
• Partner with Product Management, Product Design, Consumer Insights, Lifecycle Marketing, PR, Social, Legal, Finance, and regional teams
• Lead cross-functional conversations supporting product rollouts and launches
• Map subscriber journeys and serve as the voice of the consumer across product experiencesTranslate business objectives into actionable campaign briefs, messaging, audience definitions, and KPIs
• Turn technical product capabilities into clear customer benefits and value propositions
• Ensure consistency across copy, intellectual property, product UI, and subscriber growth and retention touchpoints
• Use research, subscriber data, testing, and performance insights to guide recommendations
• Support gaming, streaming, identity, and broader subscriber-experience initiatives
• Proactively identify risks, resolve operational issues, and keep multiple workstreams moving with limited oversight

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Qualifications‍

• 4+ years of experience in B2C product marketing, product management, marketing strategy, business strategy, or management consulting
• Strong customer-insights and go-to-market experience
• Clear understanding of the full marketing funnel, subscriber engagement, retention, and lifecycle marketing
• Strong analytical skills, including interpreting data, developing experiments, and presenting actionable recommendations
• Experience creating campaign briefs, positioning, messaging, value propositions, target audiences, and KPIs
• Exceptional presentation and communication skills, with experience leading conversations with senior stakeholders
• Proven ability to manage complex, interdependent projects within a highly matrixed organization
• Strategic and creative thinker who can move comfortably between customer data, product strategy, and consumer-facing messaging
• Streaming, entertainment, gaming, studio, or large-company experience is preferred
• Bachelor’s degree or equivalent professional experience required; MBA preferred

Please submit your resume for consideration!