Senior Manager, Growth + Community

Our client is a well-established, community-driven retail marketplace that brings together independent businesses, makers, artists, designers, and entrepreneurs in a highly curated consumer environment. With multiple high-traffic locations and a loyal customer base, the organization is seeking a strategic, relationship-oriented marketing leader to help strengthen its brand, grow its merchant community, and deepen customer engagement.

This role sits at the intersection of brand marketing, partnerships, community building, and marketplace development. You'll work cross-functionally with sales, merchandising, and operations to attract exceptional merchants, develop meaningful partnerships, increase consumer engagement, and continually elevate the overall customer experience.

This is an ideal opportunity for someone who enjoys balancing strategy with execution and is energized by building authentic communities and experiences.

Key Responsibilities

Community & Merchant Growth

• Develop initiatives to attract and retain high-quality merchants and small businesses.
• Cultivate relationships with prospective and existing merchants to strengthen long-term engagement.
• Partner with internal teams to build a healthy pipeline of prospective merchants.
• Stay connected to emerging brands, trends, and entrepreneurs within the creative and retail landscape.

Brand Marketing & Audience Growth

• Develop integrated marketing campaigns that increase consumer awareness and drive foot traffic.
• Oversee email marketing, social media, partnerships, and community outreach initiatives.
• Create compelling storytelling and customer engagement strategies that encourage repeat visitation.
• Measure campaign performance and optimize based on key business metrics.

Partnerships & Programming

• Build strategic partnerships with brands, creators, organizations, and local businesses.
• Develop programming, activations, and special events that strengthen community engagement.
• Identify opportunities to generate earned media and increase cultural relevance.

Customer Experience

• Spend regular time onsite engaging directly with merchants and customers.
• Gather feedback and translate insights into actionable improvements.
• Collaborate across marketing, operations, merchandising, and sales to continually enhance the marketplace experience.
• Serve as a steward of the brand across every customer touchpoint.

Qualifications

• 5–8+ years of experience in marketing, brand management, community building, partnerships, experiential marketing, retail, hospitality, or a related field.
• Strong background in integrated marketing, storytelling, and brand development.
• Experience building partnerships and executing multi-channel campaigns.
• Excellent relationship-building, communication, and project management skills.
• Comfortable balancing strategic planning with hands-on execution.
• Passion for supporting small businesses, creative communities, retail, design, fashion, or lifestyle brands.
• Experience managing agencies, freelancers, or creative partners is a plus.

Please submit your resume for consideration!