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Lifecycle Marketing Manager

Our client, a global entertainment company, is looking to hire a Lifecycle Marketing Manager on a freelance basis, ASAP! This role is approximately 9 months in duration, fully onsite NYC - no exceptions.

This role owns the end-to-end execution and optimization of onsite lifecycle marketing campaigns such as personalized messaging delivered on web, mobile web, and connected TV across 8 international markets and the US.


Responsibilities
- Build, configure, QA, launch, and maintain onsite lifecycle campaigns across 8+ regions, using behavioral, subscription, geographic, and device-level targeting.
- Own audience segmentation, trigger and rule configuration, frequency capping, journey orchestration, and campaign prioritization
- Design personalized experiences using signals like lifecycle stage, subscription/plan status, content affinity and behavioral history
- Track campaign performance across the funnel and provide ongoing optimization ideas

Qualifications
-  3–5+ years in marketing automation or product marketing (streaming experience a plus)
- Strong analytical mindset with exceptional attention to detail
- Experience with Redfast/Recurly Engage
- Experience with Braze, Salesforce Marketing Cloud, Adobe Journey Optimizer, or Iterable, or a comparable onsite/lifecycle platform
- Familiarity with SQL for audience validation and campaign analysis
- Experience integrating CDPs such as Segment, mParticle, Tealium, or Adobe Experience Platform
-  Knowledge of subscription lifecycle metrics (trial conversion, renewal, churn, LTV)

Please submit your resume for consideration!

You can use WorkGrades to collect and manage your references for free and share them with us or anyone else you choose. Candidates with references are always preferred by our clients. Now is the most important time to stand out from the crowd. We suggest that you have updated your LinkedIn profile and that you start collecting your references early.

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