Marketing Manager (DTC)

Our client, a global fashion company, is seeking a Marketing Manager to join their team in their New York City office to help support the DTC business!

Lead the planning and execution of integrated direct-to-consumer marketing initiatives that strengthen brand equity, drive customer engagement, and support growth across global channels.

Key Accountabilities‍

• Manage the launches of seasonal campaigns across DTC channels.
• Strategize and execute seasonal brand messaging, campaigns, and new product launches across DTC channels, with a focus on e-commerce.
• Build key commercial moments and product storytelling across DTC channels that drive conversion.
• Act as the liaison between the Marketing/Brand team and the E-commerce/Retail team, connecting on all brand activities and business/product opportunities.
• Update marketing calendars for events and holidays (including campaigns, product launches, and any other relevant brand happenings).
• Serve as the cross-functional lead across Marketing, E-commerce, Retail, Creative, Media, Production, and Retail to ensure cohesive execution of campaigns and product launches.
• Create and manage the consumer experience calendar and e-commerce roadmap.
• Partner with E-commerce, Retail, and the Creative Studio to build the seasonal content roadmap based on brand and business objectives.
• Outline and continuously update the seasonal calendar to track progress for upcoming launches.
• Help project manage copywriting and email marketing to align with seasonal messaging and retail product stories.
• Develop consumer-first storytelling strategies that educate, inspire, and drive conversion across e-commerce touchpoints.
• Analyze campaign performance and e-commerce KPIs to identify opportunities for optimization.
• Manage the needs of retail editorial assets each season.
• Partner with Creative and Production teams to develop content strategies, seasonal shot lists, creative briefs, and asset requirements that support retail and
• marketing needs.
• Develop shoot briefs for the Production team around key product stories and the customer journey.
• Partner on omni-channel strategy for brand collaborations, partnerships, and special projects.
• Identify, evaluate, and execute strategic brand partnerships, collaborations, and experiential initiatives that drive awareness, customer acquisition, and brand relevance.
• Develop post-launch recaps and executive presentations highlighting business impact and key learnings.
  
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Qualifications‍

• Four-year BS/BA college degree.
• 3–5+ years of previous fashion, retail, events, marketing, or media experience. Experience in e-commerce marketing is a huge plus.
• Highly motivated with a can-do attitude and entrepreneurial spirit.
• Detail-oriented and highly organized.
• Excellent written and verbal communication skills.
• Strong problem solver who thinks strategically and meets deadlines.
• Ability to multitask and work efficiently under pressure.
• Proficient in Microsoft Word, Excel, and PowerPoint.
• Familiarity with Photoshop and image/video file management.

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Please submit your resume for consideration!