What is a Graphic Designer?
Syndicatebleu recruits for Graphic Designers at all levels. A graphic designer handles several aspects of design including creating illustrations, building out graphics or imagery for ads, and assisting with brand conception. Graphic designers usually utilize the Adobe Creative Suite and other design tools to craft assets for digital marketing, print collateral, email marketing, websites, logos, and advertising campaigns to communicate ideas visually. Candidates with relevant training and experience have a better chance of landing the job. Applicants with a degree in graphic design or a related field may be preferred by some employers.
Graphic Designer Qualifications
A well-crafted portfolio is a must-have if you’re applying to Graphic Design positions. If you are an entry-level designer this can be built through internships, spec work, or previous roles. Most graphic designers quickly develop a specialty, whether it’s developing branding guidelines or designing for social media, and preferred industry, so it is helpful to understand your marketable skill sets and clearly express them in your chosen work samples. Employers also expect the ideal candidate to be knowledgeable about the latest design softwares, current trends in design, photo-editing tools, and emerging digital platforms. Graphic designers can either work full-time for one company, or freelance for many clients, depending on their preferred work style.
Duties of a Graphic Designer
- Conceptualize and design assets for websites, email marketing, signage, social media, and more
- Plan and illustrate design concepts, review layouts, and propose changes or improvements as necessary
- Collaborate with team members and clients to receive and incorporate feedback
- Work with printers or production teams to ensure files are print and production-ready and make sure deadlines are met
- Communicate with clients or art directors to ensure your designs accomplish the creative brief and meet business needs
Interview Questions to Ask
Asking the right interview questions when hiring a graphic designer is key. When interviewing, we recommend engaging in thoughtful conversations and purposeful relationship building. Here are some starter questions to consider when hiring a graphic designer:
- What do you view as the most important qualities of a graphic designer?
- Have you ever reported to multiple supervisors at once? How did you manage each person’s priorities?
- Can you describe a project you were assigned in one of your previous roles and how you approached it?
- What made you interested in working with our company?
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