What is a Content Strategist?
As a Content Strategist, you will work to develop creative content ideas to engage the company or organization’s online audience. A Content Strategist ensures all content aligns with the brand or organization’s objectives and values. The aim of an effective content strategist is to drive inbound traffic into the company or organization’s social media channels.
Content Strategist Qualifications
A Content Strategist should have strong written and verbal communication skills, organization skills, time management skills, and high attention to detail. The candidate should demonstrate adequate SEO knowledge and multi-tasking skills.Beyond the creativity and education this position demands, a successful Content Strategist should have strong critical thinking tactics and demonstrate leadership, with the ability to balance multiple projects, while remaining organized and adjusting priorities based on direction from management.
Duties of a Content Strategist
- Plan, design, create, edit, and publish content based on the company or organization’s objectives
- Brainstorm strategies to keep followers or customers engaged with the content you create
- Develop consistent and high-quality content across all media channels
- Ensure content aligns with the company or organization’s values and brand
- Successfully conduct market research to stay up to date on the latest trends and target audiences
- Create and manage social media campaigns
- Plan and develop content strategies that meet the objectives of the company or organization
Interview Questions to Ask
Asking the right interview questions when hiring a content strategist is key. When interviewing, we recommend engaging in thoughtful conversations and purposeful relationship building. Here are some starter questions to consider when hiring a content strategist:
- What do you view as the most important qualities of a content strategist?
- Can you describe a project you were assigned in one of your previous roles and how you approached it?
- What made you interested in working with our company?
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