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location

Irvine, CA

salary

$115k

-

$125k

employment type

Direct Hire

category

Marketing

division

Syndicatebleu

This opportunity is with a client of Career Group, a premier, Women-Owned recruiting agency recognized nationwide for excellence in corporate and administrative staffing. We connect talented professionals with top companies and act as trusted career advisors every step of the way.

This role is with a client of Syndicatebleu, a Women-Owned creative staffing agency under the Career Group Companies umbrella. We specialize in connecting marketing, creative, and tech professionals with forward-thinking companies nationwide.

This role is with a client of Fourth Floor, a Women-Owned fashion recruiting firm and part of the Career Group Companies family. We place top talent in roles across apparel, beauty, and lifestyle brands nationwide—helping professionals find their perfect fit in fashion.

This opportunity is with a client of Career Group Search, a Women-Owned executive search firm and part of the Career Group Companies network. We specialize in high-level placements from VP to C-level, partnering with innovative companies and industry leaders.

This opportunity is through Career Group Events, a Women-Owned staffing firm trusted by leading brands to support their high-profile events. From festivals and trade shows to brand activations, we connect dynamic talent with unforgettable experiences.

This is an internal opportunity within Career Group Companies, a premier, Women-Owned recruitment and advisory firm recognized by Forbes as one of America's Best Recruiting Firms. With over 40 years of experience, we are known for our high-touch, personalized approach and our commitment to excellence.

CRM and Lifecycle Marketing Manager

A world-leading product manufacturer is seeking a CRM & Lifecycle Marketing Manager to own and optimize customer journeys, lead nurturing, and marketing automation. This role is ideal for a data-driven marketer with strong HubSpot experience who can improve conversion, retention, and overall lifecycle performance.

This is a Hybrid position in Irvine, California.
Salary: $115-125k

Key Responsibilities
• Own lifecycle marketing strategy across email & SMS including onboarding, abandoned cart, post-purchase, winback, etc.
• Build and manage audience segmentation for targeted campaigns
• Plan and execute marketing calendars aligned with promotions and business goals
• Develop and optimize lead nurture programs to improve conversion rates
• Manage HubSpot workflows, automation, and CRM data quality
• Partner with Sales on lead stages, scoring, and handoff processes
• Oversee integrations with Shopify and other CRM platforms
• Monitor performance, run A/B tests, and optimize campaigns based on data
• Support loyalty and retention initiatives, including membership programs

Requirements
• At least 4+ years in CRM, lifecycle marketing, or marketing automation
• Hands-on experience with HubSpot (required)
• Strong understanding of ecommerce funnels and customer journeys
• Proven success improving conversion rates and lifecycle revenue
• Experience with segmentation, automation, and campaign optimization
• Comfortable analyzing data (conversion rates, attribution, cohorts)
• Strong project management and communication skills

Nice to Have
• Experience with Klaviyo, Shopify, or CRM integrations
• HubSpot certifications (Marketing Hub or Sales Hub)
• Familiarity with email deliverability and privacy regulations (GDPR, consent)
• Basic HTML for email and experience working with developers

Benefits & Perks
• Competitive salary
• Hybrid work flexibility
• Opportunity to own and scale lifecycle marketing programs
• Collaborative, fast-paced environment

Please submit your resume for consideration to the role.

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We will consider qualified candidates with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance. California applicants, please view our Privacy Notice here.

We will consider qualified candidates with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring. California applicants, please view our Privacy Notice here.

We will consider qualified candidates with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring. California applicants, please view our Privacy Notice here.

California applicants, please view our Privacy Notice here.

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