Social Content Art DirectorJob

Our client, a premium CPG/Lifestyle brand, is seeking a skilled Social Content Art Director with a strong focus on Instagram and short-form video. The ideal candidate brings a strategic, data-informed approach to content development and is highly proficient in producing compelling, platform-native creative. This role is responsible for planning, creating, and optimizing visual content that aligns with brand standards, supports marketing initiatives, and drives measurable engagement and growth.


Key Responsibilities:

Content Creation & Strategy‍

• Develop and execute Instagram-focused content strategies that align with brand guidelines and marketing objectives.
• Produce high-quality short-form videos, Reels, Stories, and carousel assets tailored to platform best practices.
• Ensure all content reflects a cohesive brand voice and visual identity.
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Trend & Platform Awareness

• Monitor social media trends, platform updates, and algorithm changes to inform content decisions.
• Incorporate trending audio, hashtags, visual styles, and format adjustments to increase reach and engagement.
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Cross-Functional Collaboration

• Partner with marketing, product, influencer, and creative teams to support campaigns, product launches, and storytelling initiatives.
• Maintain brand consistency across all touchpoints and collaborative projects.
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Performance Analysis & Optimization

• Review content performance metrics and apply insights to refine creative strategies.
• Conduct A/B testing to improve visuals, messaging, and overall effectiveness.
• Support ongoing content planning with data-driven recommendations.

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Creator & Production Coordination‍

• Build and manage relationships with external creators, photographers, and videographers as needed.
• Ensure all outsourced creative meets brand expectations and quality standards.
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Please submit your resume for consideration!