Senior Manager, Global Media Strategy and Planning

Our client, a global accessories and apparel brand is seeking a seasoned and strategic Sr. Manager of Global Media Strategy and Planning to support the brands global media planning efforts. This role will play a key part in developing innovative and effective media strategies that drive brand awareness, engagement, and conversion on a global scale.

The successful individual will:‍

• Support the development and implementation of the overall global media strategy aligning it with business objectives. Ensure strategies are adaptable to changing         market dynamics
• Conduct in-depth market research and analysis to stay up to date on the latest trends in media consumption, opportunities, and consumer insights to inform media         plans.
• Translate marketing’s goals into actionable media plans, leveraging data-driven insights to optimize campaign performance on a global level.
• Develop and utilize scenario models to forecast potential outcomes and global media investment ensuring it is allocated effectively across different channels and         campaigns.

• Collaborate with cross-functional partners including global and BU marketing and finance leads, creative, analytics, and the brand's COE to ensure a cohesive and         integrated approach to global media efforts.
• Analyze campaign performance metrics and identify areas of improvement, continually refining media strategies.
• Prepare compelling presentations and reports to communicate media strategies and performance to BU and Global leadership.

The accomplished individual will possess‍

• At least 7 years of experience in media planning/buying and full-funnel measurement, with a proven track record in a global role
• Experience in planning and executing media strategies across global markets
• Knowledge of both traditional and digital media channels including social media, SEO/SEM, and emerging media platforms
• Strong analytical skills and experience with media analytics tools and platforms
• Demonstrated ability in complex problem-solving, cross-functional coordination, stakeholder management, coordination, and collaboration.
• Excellent verbal and written communication and presentation skills

Please submit your resume for consideration!