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location

New York, NY

salary

$130,000

-

$140,000

employment type

Direct Hire

category

Marketing

division

Fourth Floor

Director of Brand Marketing

Our client, a leading baby brand, is seeking a Director of Brand Marketing to join their team in NYC! The ideal individual will be a highly motivated, collaborative, innovative thinker with comprehensive knowledge of branding and storytelling, digital/social media and wholistic marketing strategy.

Responsibilities

  • Develop and execute comprehensive marketing plans and strategies, ensuring alignment with brand goals, target audience insights, and market trends.
  • Collaborate to enhance the digital presence, ensuring consistency with brand messaging and increasing conversion rates.
  • Lead storytelling initiatives across various marketing channels (e.g., influencer, OOH, Paid Media) and evaluate results based on key performance indicators.
  • Create and implement promotional tactics to drive customer acquisition and retention, including developing marketing materials and campaigns.
  • Oversee the development and delivery of educational content across email, advertising, websites, and social media, ensuring consistency with brand messaging.
  • Plan and manage short-term and long-term budgets, schedules, and resources.
  • Track and report on the ROI of marketing campaigns and initiatives.


Qualifications:

  • 8-10 years of experience in marketing, with a minimum of two years in a managerial role.
  • Strong storytelling skills with a deep understanding of brand development and messaging.
  • Proven ability to manage, analyze, and allocate marketing budgets effectively.
  • Excellent leadership and communication skills, with a proactive and self-motivated approach.
  • Analytical mindset with the ability to link strategies to measurable results.
  • High-energy individual with a strong desire to impact the business and team positively.
  • Proficiency in Microsoft Office Suite (Outlook, Excel, Word, PowerPoint, etc.).


Salary: $130,000-$140,000 commensurate with experience

Hybrid 3-4 days on site in New York City office

Please submit your resume for consideration! 

You can use WorkGrades to collect and manage your references for free and share them with us or anyone else you choose. Candidates with references are always preferred by our clients. Now is the most important time to stand out from the crowd. We suggest that you ensure you have updated your LinkedIn profile and that you start collecting your references early.

Apply