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Miami, FL





employment type

Direct Hire





Senior Social Media Manager

An Apparel Brand in Miami is looking for a Senior Social Media Manager

Benefits: pays 85% of benefits, 25 PTO days, and 9 holidays

Hybrid Schedule: 3 days a week 2 day remote- office in Little Haiti (10 minutes outside of Design District)


· Develop and post TikTok videos that align with the brands identity and resonate with our target audience.

· Adapt and repurpose TikTok content for Instagram Reels, maximizing the reach and engagement on both platforms.

· Analyze and identify effective content strategies for Instagram, ensuring high engagement rates for both pictures and videos.

· Source and build relationships with creators and celebrities for collaboration, enhancing brand awareness and fostering growth.

· Develop and execute comprehensive strategies to triple the current follower count on Instagram, TikTok, and YouTube.

· Responsible for hands-on creation and direction of each TikTok video.

· Assemble and lead a winning social media team, ensuring each member has a clear understanding of platform-specific best practices.

· Create a well-defined content plan for each social media platform, working closely with the Production Coordinator to generate high-quality content at scale.

· Oversee the Social Media Manager to ensure the posting of trending and highly engaging content on all platforms.

· Go live on each platform at least once a week to connect with the community and provide a personal touch to the brand.

· Work closely with the Influencer Department to bring on A-list creators, fostering follower growth and increasing brand visibility.

· Develop and maintain a clear content calendar outlining the frequency of posts, stories, and reels for each platform.


· In-depth understanding of platform-specific content strategies.

· Strong leadership and team management skills.

· Excellent communication and collaboration abilities.

· A minimum of one year of experience directing a minimum of 30 TikTok videos per month for a brand.


· 5+ years of experience in social media management and strategy.

· Proven track record of successful social media growth.

You can use WorkGrades to collect and manage your references for free and share them with us or anyone else you choose. Candidates with references are always preferred by our clients. Now is the most important time to stand out from the crowd. We suggest that you ensure you have updated your LinkedIn profile and that you start collecting your references early.